My work focus on identifying and designing for the highest-impact opportunities, where user needs, business goals, and product strategy intersect.

Across fintech and marketplace products, I’ve led initiatives that improved retention, adoption, and revenue performance, translating behavioral insights into design decisions that drive measurable outcomes. I work closely with product, data, and engineering to prioritize what matters most and ensure design is directly contributing to growth.

I have deep experience designing within complex, regulated, and data-heavy environments, particularly in financial products.

From lending and tax filing to investment platforms, I’ve built experiences that simplify complexity without losing delight, helping users make confident decisions in high-stakes contexts. My work balances usability, compliance, trust, and risk, ensuring clarity at every step of the journey.

I design systems that scale across markets, products, and user needs.

Whether supporting international expansion or evolving legacy platforms, I’ve created flexible, reusable solutions that enable teams to move faster while maintaining consistency and quality. I think beyond individual features, focusing on long-term product evolution and design systems that support growth.

I operate across the full product lifecycle, from discovery to delivery and iterations.

I lead design initiatives end-to-end, shaping strategy, defining problems, and executing solutions in close collaboration with cross-functional partners. I’m comfortable moving between high-level thinking and detailed execution, ensuring alignment across teams while maintaining a strong design vision.